Karma Pictures
Helping brands tell their story visually.
Karma Pictures
Helping brands tell their story visually.
Helping brands tell their story visually.
Helping brands tell their story visually.
Genre: Travel & Hospitality
An experiential film created for IHCL's brand Taj.
Genre: Travel & Hospitality
One of several videos created as a part of a campaign for Hilton Group of Hotels.
Genre: Home Decor & Lighting
Created a commercial for the premium lighting brand, The White Teak Company.
Genre: Home Decor & Furniture
Created a 'We Are Back' post Covid commercial entirely from stock footages.
Genre: Fashion
One of the four digital ad films we created under campaign for the clothing brand Ethnicity.
Genre: Food & Beverage
A product specific ad we made for coffee brand, Sleepy Owl Coffee.
Genre: Fashion
Another video we created for Milan's flagship fashion design institute, Istituto Marangoni.
If loving films is wrong, then we don’t want to be right. The love for telling stories has brought us into this industry and has always intrigued and made us excited about the art of filmmaking and content creation. It’s powerful how it portrays fantasies and ideas into realities.
When Marlon Brando stuffs cotton balls into his mouth to portray the role of The Godfather, it’s legendary. Gives us goosebumps. When The Bride fights the Crazy 88 in Kill Bill, it makes us want to sit at the edge of our seat. When Heath Ledger dwells himself into the role of the Joker and is confronted by the Batman in the interrogation room, that scene is just priceless. When Pi looks out of his boat into the still ocean and sees those colourful reflections forming out of each other, it takes you into a whole another immersive world and leaves you speechless. It’s spiritual.
Author Neil Gaiman once described a story. This is how it went. “My cousin Helen, who is in her 90’s now, was in the Warsaw ghetto during World War II. She and a bunch of the girls in the ghetto had to do sewing each day. And if you were found with a book, it was an automatic death penalty. She had gotten hold of a copy of ‘Gone with the Wind’, and she would take three or four hours out of her sleeping time each night to read. And then, during the hour or so when they were sewing the next day, she would tell them all the story. These girls were risking certain death for a story. And when she told me that story herself, it actually made what I do feel more important. Because giving people stories is not a luxury. It’s actually one of the things that you live and die for.”
We consider creating content a very natural medium. It all began when humans started cave painting, which slowly evolved into photography and which later branched out into moving photos or videos and finally in the form we see today. So, in a way, we have been telling stories since we started walking the earth and we want to be a part of this culture that unites the world in such a unique way. Listening to these stories, watching them, making them, is something that we live for. Filmmaking and content creation are love.
Be it photos or videos, only when there is beautiful content worth watching, will people come to know about your brand.
Once shot, we create a quarterly, half- yearly and yearly calendar on how this content needs to be uploaded, where it needs to be uploaded and in what quantities. Good content is nothing without a strategy.
Be it Instagram, Facebook or even LinkedIn. Every social media platform needs to be treated differently as each one is built for a different purpose.
Let’s agree, organic reach is dead. But there are tools available that we can use to benefit our brand, be it Google AdWords or sponsored posts on Instagram.
Because we love meeting new people and love coffee.
Have a great day! :)